Privacy Policy

1. Who we are

Make Living Memories (“we,” “us,” or “the Platform”) operates makelivingmemories.com. We provide a private family memory platform that lets creators preserve memories and lets family members interact with an AI avatar grounded in those memories.

2. What we collect

• Account information — name, email address, password (hashed), country, date of birth (optional), preferred language.
• Occasions you tell us your family marks — optional, and recorded only if you choose them yourself in your account settings. We use them to suggest recording together at times your family is likely to be in the same place.
• Memory content — text stories, audio recordings, photographs, and documents you upload.
• Conversation data — messages exchanged between family members and the AI avatar.
• Usage data — approved product events, page paths without query strings, and timestamps. Product analytics do not use tracking cookies or store IP addresses, device identifiers, memory content, or recordings. Separate security and audit logs may include an IP address where needed to prevent abuse.
• Billing data — processed by our payment provider; we never store full card numbers.
• How you found us — when you follow one of our campaign links or choose a post from our Instagram page, we remember its public platform, campaign and post labels on your device for up to 30 days. If you create an account, we save those labels and whether you registered on the website, iOS or Android with your account to understand which posts help people join. We do not save advertising IDs, full referral URLs or private stories for this purpose. This record is included in your data export and deleted with your account. App-store downloads are separate from account creation.

Telling us which occasions your family marks may indicate a religious or cultural affiliation. We hold this only because you chose to give it, and only for the purpose described above. We never infer it from your country, your language, or your IP address. You can change or clear it at any time on your Account & data page; it is included in your data export, and it is deleted with your account. Leaving it unanswered costs you nothing — we simply do not show those suggestions.

3. How we use your data

• To create and maintain your account.
• To process, store, and index your memories so the AI avatar can respond accurately.
• To transcribe audio recordings using OpenAI Whisper.
• To generate AI avatar responses using OpenAI language models, grounded only in creator-approved memories.
• To suggest recording together before occasions you have told us your family marks.
• To send transactional emails (verification, password reset, family invitations).
• To improve the platform and fix bugs.

4. AI processing disclosure

Your memory content is processed by third-party AI services (currently OpenAI) for transcription, embedding, and conversation. We send only the minimum data required. Memories are embedded and stored in a private vector database unique to each creator. The AI avatar is designed to respond only from approved memories, but it may sometimes be incomplete or mistaken.

We do not use your data to train AI models. Our AI providers' data processing agreements prohibit them from using API inputs for training.

5. Who can access your data

• Creators control all their own memories, including sensitivity levels and access permissions.
• Family members can only interact with approved memories via the AI avatar, within the access level set by the creator.
• Platform administrators may access data only for support, abuse prevention, or legal compliance.
• We do not sell, rent, or share your personal data with third parties for marketing purposes.

6. Data storage and security

Your data is stored on secure cloud infrastructure with encryption at rest and in transit. Passwords are hashed with bcrypt. Authentication uses signed JWT tokens. File uploads are stored in encrypted cloud object storage.

7. Data retention and deletion

We retain your data for as long as your account is active. You can delete your account and all associated data yourself at any time from your Account & data page, or by contacting us. Deletion is permanent and removes your personal data, memories, uploaded media, and conversation history. Some anonymised audit logs may be retained for security purposes. Product analytics are retained for up to 180 days and analytics linked to your account are removed when the account is deleted.

8. Your rights

Depending on your jurisdiction, you may have the right to:

• Access a copy of your personal data.
• Correct inaccurate data.
• Request deletion of your data.
• Object to or restrict certain processing.
• Export your data in a portable format.
• Withdraw consent at any time.

To exercise any of these rights, contact us at the address below.

9. Children's privacy

Our platform is not directed at children under 13. Family members under 18 may use the platform only with parental or guardian consent, and the creator must enable guardian mode for those accounts.

10. Changes to this policy

We may update this privacy policy from time to time. We will notify registered users of material changes via email. The “last updated” date at the top reflects the most recent revision.

11. Contact us

If you have questions about this privacy policy or your data, please reach us at support@makelivingmemories.com.